Our Company
In 2025, to better serve the emerging, global performance plastics industry, the industrial division of NewAge Industries, Inc. was rebranded to NewAge Performance Products to better position the brand to support new, as well as existing industry partners, offering a greater selection of innovative products through more robust product development capabilities and to overall bolster the already world-class customer support.
Resting on over 70 years of expertise, NAPP supplies the largest selection of stocked products to add value to your supply chain.


Our History
NewAge Industries, Inc., NewAge Performance Products parent company, started as a dream of Raymond Baker in 1954. Baker, a salesman-turned-entrepreneur, purchased a small company that manufactured and imported metal hardness testers. Not more than a year later, while traveling in Europe, he happened upon a new and interesting product that he believed would be highly useful to many of the clients he supported and that he could easily carry at his company – a clear, nylon-braid reinforced, flexible PVC hose. It didn’t fit the hardness-tester market, but Ray took the risk and added the new line to his already established offering. He branded this product NYLOBRADE®, a name that remains to this day. The rest, as they say, is history.
Meet the Team
At the core of every successful organization is a knowledgeable and inspirational leadership team. Ours is comprised of seasoned industry professionals, including our Board of Directors, Senior Leadership Team, and Directors, all working in alignment to guide the organization toward optimal performance.

Sustainability
As we continue to innovate and collaborate, we make it a priority to align both our daily practices and major initiatives with all aspects of sustainability. This ensures that our impact – within the plastics industry and alongside our partners – is both bold and meaningful.
Earning the Ecovadis Gold certification, which ranks us among the top 1% of manufacturers in our category, reflects our strong commitment to global sustainability and demonstrates the breadth of our positive impact across multiple areas.

Proud to be an ESOP, B Corp and Benefits Corporation
NAPP, a brand of NAI, participates in the Employee Stock Ownership Plan (ESOP), giving every employee the benefits of ownership. As both a Certified B Corporation and a Benefit Corporation, the company reinforces its commitment not only to its employees but also to broader social priorities, including environmental stewardship and community engagement. In doing so, NAPP creates value that extends beyond its workforce to industry partners across the entire supply chain, all the way to the end user.
Latest News
NewAge Performance Products is pleased to share brand specific and corporate news. Sign up to receive your alert when the latest product development, event and other news is available!
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Moving to USP <665>
The bioprocess industry has experienced rapid transformation through the adoption of single-use components (SUC) such
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AdvantaPure™ Announces Full USP <665> Compliance
Southampton, PA – AdvantaPure, a global leader in the manufacture of tubing, hose, and high-purity
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Tubing vs. Hose: Understanding the Difference for Your Bioprocess Needs
Tubing and hose are vital components in fluid transfer systems. While sometimes used interchangeably, these
Global Locations
NAPP’s two primary manufacturing facilities operate in the US. Our global sales network spans the globe into Hong Kong and South America, with primary support operations located in Southampton, PA USA.
USA
Southampton & Warrington, PA
Europe
Coevorden, Netherlands
South America
Sao Paolo, Brazil
Asia/Pacific
Hong Kong
Industry Associations



